Shows and seminars provide vital marketing opportunities that the relatively young games industry can seize to embed itself in the public consciousness. G.A.M.E. attends all of the national and international shows and conferences that are important to the German games industry. Members can also minimize their organizational efforts and financial outlay by using the G.A.M.E. stand as a joint forum on which to present their products. The focus here is on events like the Deutschen Gamestage in Berlin, gamescom in Cologne, StoryDrive in Frankfurt, die Game Developers Conference in San Francisco and G-STARTAR in Busan, Korea.