G.A.M.E., the German Games Industry Association, is involved in all areas of political life and society and represents the interests of game developers and other companies working in the games industry.

The association represents the games sector in the political and media arenas at a national and international level and provides specific industry information to facilitate political decision-making and to encourage a wider debate in society on games.

G.A.M.E. is the network of the games industry, which not only develops projects and business models but also formulates positions and strategies for issues relating to politics, business and society.

G.A.M.E. assists smaller game companies to network and to find new business partners and financial backing for their projects.

Challenges

The computer games industry has not yet achieved equal consideration in politics or society as other areas of the creative economy, such as the film or music industry. By comparison, the interests of the games industry is not taken into much consideration while passing laws and other political decision making. The association therefore represents the games industry in the political and media arenas at a national and international level, and provides specific industry information to facilitate political decision-making and to encourage a wider debate in society about games.

The scope and level of public aid programs for games projects are minimal compared to other creative industries; this also applies to government support for educational institutions that provide training for those who want to enter the games industry. For this reason G.A.M.E. works to promote games companies and to create professionally approved job profiles in German games development.

Public perception of the games sector is riddled with prejudice and standard perceptions that are fueled by the media. G.A.M.E. therefore strives to improve the public profile of the industry and to boost the reputation of the games sector and its development.